Our Mission – Our mission would be to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would drive them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the waffle house specials, and Tom in the local real estate business. Since employee ownership had not been available with the Toddle House, the concept of starting a company they might own and share some ownership together seemed like a wise idea. Joe and Tom wanted to create a restaurant dedicated to people-both associates and customers-while serving quality food at a great value.
On Labor Day 1955, their dream became a reality-as well as an icon came to be-when the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for the next Unit, but the first restaurant established the Waffle House tradition of providing the friendliest service in the city. Customer loyalty developed as well as the business grew steadily. A couple of years later (1957) Unit 2 was acquired and by 1961, there were four small restaurants.
In 1961, Joe left Toddle House and went along to work full-time at https://www.wafflehouse.com/waffle-house-menu/. Tom went full time shortly after. The 1960’s saw the emergence of a restaurant chain centered on customer care with a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company began to expand and new units were built-in Georgia and neighboring states. The “Yellow Sign” soon became a familiar landmark along city streets and interstate highways across the Southeast. Underneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to develop within both new and existing markets.
Since day one, each Waffle House® restaurant has provided guests using a unique and comfortable dining experience. At each restaurant, the brilliant “Yellow Sign” greets customers like an older friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting because they walk from the door. In addition, each restaurant is open 24 hours a day, 365 days of the year, inspiring urban myths like “Waffle House doors have no locks.”
Most established businesses of today started as just an idea among a few people without any expectation of great size and success. Joe and Tom failed to envision what Waffle House is becoming, but they stuck by their concept as well as their belief uctlbj shared ownership. Now a lot more than 60 years later, the southern icon has developed into a Unique American Phenomenon by serving Good Food Fast.
Because the Waffle House system celebrates a lot more than 60 years of service, we look ahead to making another generation of consumers and associates area of the family. At waffle house hours, success is measured by one important thing-People.