In a nutshell, there are two varieties of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization means search engine optimization and it’s all about getting your web site to rank as high as possible with search engines. Back to the 2 kinds of Search engine optimization:
On-page, also called on-site search engine optimization. Off-page, also called off-site. This post targets off-page SEO. However, just which means you know, on-page SEO is primarily about the key search terms placed on the pages of your site. As an example, a lawyer’s home page key keyphrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results result from off-page SEO which boils down to acquiring many and-quality links to your website. These links are classified as inbound links. The main factor that improves your rankings with the search engines will be the number and quality of links to your website.
The way to get those backlinks in your lawyer website? You can find 3 main options for getting inbound links:
* attract them;
* go and acquire them; and
* create one-way backlinks yourself.
* Attracting inbound links
You need to develop a reason within your website for another website or blog to want to link to your site. The easiest method to accomplish this is create content that people will like. Content can be written, audio, images, and video. Lawyers have a very good opportunity attracting links because they have specialized knowledge that folks must know about. Therefore, writing in-depth about your practice area will likely attract links. Be certain the titles of your content are compelling and avoid writing excessive in legal language. It may be informative, but it’s not compelling.
Go and get inbound links through link exchanges – A popular method for acquiring inbound links is trading links with some other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites prepared to exchange links. There’s an excellent debate inside the SEO community right now regarding how effective link exchanges are. In my experience inbound links as a result of link exchanges are still valuable and definately will enhance your search engine ranking positions. Link exchanges are false votes of popularity for any website (the idea behind using links as being a ranking criterion); however, it’s not always the case. Lawyers listing other lawyers can be considered a service for folks needing a legal representative in another location. At the end of the day, inside my experience with my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are the types in which you don’t reciprocate a web link. You can create one-way inbound links in 4 ways:
* Write and publish articles online;
* Reply to blogs that don’t use a no-follow tag;
* Social bookmark your website; and
* List your lawyer website with internet directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a great example. If you consider the bottom of the article you’re reading, you’ll visit a brief bio or resource box. Because box I placed two links. EzineArticles.com (and a lot of the hundreds of article directories online) permit two links to your site of your liking (which fit inside the terms, lawyer websites are permitted). The trouble with writing and publishing articles could it be requires a long time. If you don’t like writing, then it’s a chore. Part of great SEO for lawyers is performing it fast and efficient. That said, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t use a no-follow tag – Without getting technical, perform a search for blogs that don’t have no-follow tag within the comments and you’ll find many. No-follow tags are website coding which makes the web link invisible to search engines and therefore useless for SEO purposes to you personally. Go these non no-follow commenting blogs leaving comments with links in your site. Only go to sites related to your site.
Social bookmarking your website – There are dozens, if not hundreds of social bookmarking websites. It’ s best if you have someone at another IP address bookmark your site. Don’t have a similar person repeatedly bookmark your web site and don’t you bookmark your website.
List your lawyer website with internet directories – You will find at least over a thousand online directories. Once you list your website within a particular category, you have a link to your web site.
Downside to creating your personal one-way links – The downside to creating your very own one-way links is the fact that it’s very time-consuming work. Writing and publishing a great article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your site on lots of social bookmarking sites needs time. Registering and listing your law firm’s site with one thousand online directory takes considerable time. Don’t get me wrong, this is the way SEO for lawyers is carried out. It’s worthwhile in the long-run because those links give your site internet search engine ranking power indefinitely.