Pay-Per-Click (PPC) marketing is a fantastic approach to direct targeted, qualified traffic to specific pages on the website. Whether you are planning to increase online revenue and sales or generate more leads, PPC ads provide a fantastic platform to advertise your merchandise and services. Many websites use this advertising platform to enhance their organic web presence or make up for the lack-there-of.
However, PPC campaigns offer many pitfalls and frequently wind up costing a lot of money without supplying proportional return for novice campaign managers. In the following paragraphs, I will discuss techniques that will assist you decrease your cost-per-click and so, increase your online profit margin.
Before I begin describing the ways in which you can lower your cost-per-click on PPC ads, I must first describe the nature of this advertising platform. Search Engine Listings make the vast majority of their profit from companies paying to promote through them. Therefore, the major search engines view your ad as being a commodity; when it is clicked they get compensated, and when it will not the chance expense of displaying it materializes.
Keeping this prospect in mind, Google, Yahoo, and MSN attribute a “quality score” to each and every keyword within your PPC account. This quality score denotes people’s propensity and willingness to click your ad, and can mandate how much of your maximum bid each click will cost. As an example, should your maximum buy a keyword is $3.00 nevertheless it
has a inferior score, you will most likely pay close to that amount per click. On the other hand, in the event the
keyword’s quality score is high, you will be rewarded by paying significantly less per click. Of course factors like desired position along with your competitors’ bids also play a big part within this calculations, but let us focus on the idea that you are rewarded with lower click-costs and better ad positions in case you have high quality scores.
As I mentioned inside the above paragraphs, viewing search engines as businesses vested to make money is extremely important to the success of your PPC campaign. They desire your ad to get clicked as frequently as you can. Should you create an appealing and relevant ad that gets a high click-through-rate (CTR), you will end up rewarded with cheaper click-costs and higher ad rankings. This is analogous to clothes in store windows: If a store uses up space on an unpopular item in its front window display, it may lose out on the opportunity to display a more popular item that can draw in more customers.
Solution – Increase Your Quality Score
Even though factors like keyword use within PPC ads and landing page content play a small role in your quality score, the most crucial deciding factor can be your keyword/ad click-through-rate (CTR).
1. Include keywords within your PPC ads
If you range from the keywords that were used to trigger your ad, these keywords will be automatically highlighted by the major search engines on its search results page. This can also create an instant knowledge of the possible customer since you are using the same keyword-specific language as they do.
2. Include calls to action within your ads
Short phrases like, “buy now and save” is going to do your ads wonders when it comes to CTR. This prospect has become shown over and over to generate interest in customers.
3. Highlight promotions and promotions inside your ads
Just like calls to action, promotional phrases like “book now and acquire 50% off” have shown to fundamentally increase click-through rates.
4. Constantly test new ads
There exists always room for improvement, and split A/B tests or multivariate tests will help you epizrk quickly and efficiently eliminate ads with low click-through-rates and develop new optimally performing ads.
Follow these 4 methods as rules-of-thumb when building or optimizing your internet site and great things will surely follow; ignore them, and you may spend a lot of time scratching your head and wondering how to reduce your cost-per-click.