T3, the Austin-based innovation agency, this week launched a new digital experience for https://www.Genghisgrill.Com/Menu, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a much better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, and we desired to replicate that personal element and convenience across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not merely delivers a more interactive and user friendly customer experience, but it also establishes a solid technology and site design foundation that can be extended to support our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to create a flexible, mobile-first online ordering and loyalty experience to back up the company’s Genghis Grill brand. T3 is renowned for its digital transformation inside the restaurant space, driving a lot more than $2 billion in sales because of its restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and a lot more.
“We had been proud to aid Genghis Grill launch a web site experience that changes how the brand engages with fans to operate the organization forward,” said Ben Gaddis, T3 President. “We worked hard to create the brand new site practical and useful, but most importantly, we leveraged customer insights to produce a completely personalized and cohesive experience for guests.”
Enabling the simple and fast customization of Genghis’ Signature Bowls using their 80 ingredients was actually a point of emphasis. T3 designed an intuitive process to “Make Your Own” bowl, which makes it easier for customers to mix the meats, vegetables, spices and sauces they want. The site and ordering process also seamlessly integrates into the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a brand new technology stack, integration with industry-leading partners including Olo and Punchh, the creation of an adaptable content management system (CMS) and the incorporation of T3’s proprietary Product Enrichment console, which allows for richer information and imagery to get displayed through the entire menu. These technology improvements, coupled with a refreshed visual design system, position the brand new Genghis Grill website to exceed customers’ expectations with the effortless ordering process.
T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the united states with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works together with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) along with other clients.
About Mongolian Concepts
Mongolian Concepts will be the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Is Genghis Grill Open Today is renowned for its fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by creating a bowl loaded with just what these are craving from over 80 fresh ingredients and flavorful sauces. For more information, visit genghisgrill.com.